The Minds &
Hearts of
TrendInNails
We’re a small but mighty team of nail obsessives, writers, and creatives united by one goal — bringing you the most inspiring, trustworthy nail content on the internet.
Founder & Editor-in-Chief
Zara Mitchell
Nail Artist · Beauty Writer · Trend Forecaster
Zara started TrendInNails in early 2026 after years of obsessing over nail art forums, testing every gel formula known to humankind, and realising there was no single place that combined beautiful visuals with genuinely useful advice. She brings her background in fashion journalism and a decade of DIY nail art experience to every article on this site.
When she’s not writing about the latest chrome powders or curating spring palettes, you’ll find her reorganising her nail polish collection (for the fourth time this month).
The People Who Make
the Magic Happen
Senior Editor
Nadia Patel
Nadia keeps every article tight, factually sharp, and beautifully readable. With a background in lifestyle publishing, she ensures every piece we put out meets the highest editorial standard.
Pinterest Designer
Lyra Kim
Lyra designs all of our Pinterest graphics and pin templates. She has a gift for turning nail content into scroll-stopping visuals that drive traffic back to the blog every single week.
Content Writer
Sofia Crespo
Sofia is the wordsmith behind many of our in-depth color guides and trend reports. Her writing blends genuine nail knowledge with an effortlessly engaging voice that our readers love.
Social Media Manager
Jasmine Osei
Jasmine runs our Instagram and TikTok channels, turning blog content into short-form gold. She’s the reason our reels rack up views and our community keeps growing month after month.
Art Director & Image Curator
Elena Russo
Elena selects and directs all the visual imagery that accompanies our articles. Her trained eye for composition and colour ensures every post looks as polished as the nails it features.
SEO & Growth Strategist
Marcus Adeyemi
Marcus handles keyword research, technical SEO, and content strategy. He’s the reason people actually find us on Google — and why our traffic keeps climbing every quarter.
Want to Join Our Team?
We’re always on the lookout for talented nail enthusiasts, writers, and designers who share our passion. If that sounds like you, we’d love to hear from you.
Get in Touch